
Product Marketing Strategy Developer
6 hours ago
Develop and execute go-to-market strategies for new features, products, and major updates. This role is responsible for driving product growth through innovative marketing campaigns.
Key Responsibilities:- Develop and execute go-to-market (GTM) strategies for new features, products, and major updates
- Define value propositions and positioning that resonate with target users
- Conduct market research and competitive analysis to inform strategy
- Plan and manage product launch campaigns across multiple channels
- Optimize app store listings, metadata, and user acquisition funnels
- Develop and test marketing messaging across paid and organic channels
- Create marketing collateral, including product pages, blog posts, and sales materials
- Manage social media strategy to build community and engagement
- Collaborate with product, design, analytics, and support teams to drive growth
- Track and analyze key metrics to optimize marketing performance and ROI
Requirements:
- 5+ years in product marketing, including 3+ in consumer mobile apps
- Proven success in product launches and growth campaigns
- Strong analytical skills and data-driven marketing experience
- Excellent communication and copywriting abilities
- Experience with ASO and mobile user acquisition
- Bachelor's in Marketing, Business, or related field
Preferred Qualifications:
- Experience in mobile gaming or subscription apps
- Familiarity with marketing automation and analytics tools
- Knowledge of user research methodologies
- Experience managing marketing budgets
We Offer:
- Competitive salary
- Family health insurance
- Paid time off
- Work-life balance
- Daily lunch
- In-house gym
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