Product Marketing Leader

14 hours ago


Rawalpindi Cantonment, Pakistan beBee Careers Full time
Job Description

We are seeking a skilled Product Marketing Manager to develop and execute go-to-market strategies for new features, products, and major updates.

Main Responsibilities:
  1. GTM Strategy Development: Design and implement comprehensive GTM strategies to drive product adoption and user engagement.
  2. Value Proposition Definition: Develop compelling value propositions that resonate with target audiences and position our products as market leaders.
  3. Market Research: Conduct thorough market research and competitive analysis to inform marketing strategy and optimize product positioning.
  4. Launch Campaigns: Plan and manage product launch campaigns across multiple channels to create buzz and drive sales.
  5. ASO Optimization: Optimize app store listings, metadata, and user acquisition funnels to improve product visibility and conversion rates.
Requirements

To be successful in this role, you will need:

  1. A minimum of 5 years of experience in product marketing, including at least 3 years in consumer mobile apps.
  2. Proven track record of success in product launches and growth campaigns.
  3. Strong analytical skills and data-driven marketing experience.
  4. Excellent communication and copywriting abilities.
  5. Experience with ASO and mobile user acquisition.

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