Fintech Marketing Strategist

2 weeks ago

Karachi, Sindh, Pakistan beBeeFintech Full time
Job Summary

We are seeking a strategic and analytical professional to lead our fintech marketing efforts. This role requires a unique blend of technical expertise, business acumen, and creative vision.

Key Responsibilities
  • Develop and execute a comprehensive product marketing strategy that drives customer acquisition and retention in a competitive market.
  • Design and implement targeted marketing campaigns to engage customers and drive commercial results.
  • Build anticipation for new product launches to increase user adoption.
  • Oversee the company's media strategy and execute PR campaigns for brand awareness.
  • Plan and manage social media and public relations campaigns.
  • Build relationships with external partners and agencies.
  • Present ideas and strategies to stakeholders.
  • Create promotional activities that drive engagement.
  • Analyze and interpret data to inform future decision-making.
Requirements

To succeed in this role, you will need:

  • 1-3 years of experience in digital & integrated marketing programs online (web/mobile).
  • A strong understanding of the fintech market.
  • Good knowledge of social media and other digital channels including Affiliate Marketing, Display, PPC, SEO, and SEM.
  • Experience in affiliate management and media buying.
  • Strong organizational and analytical skills.

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