Fintech Brand Strategist

7 days ago

Karachi, Sindh, Pakistan beBeeMarketing Full time
Marketing Manager

About the Role:

We are seeking an experienced Marketing Manager to lead our brand, growth, and partnership-driven initiatives. As a key member of our team, you will define our public presence and fuel customer acquisition in a competitive fintech landscape.

Key Responsibilities:

  • Brand Strategy & Execution: Develop and lead comprehensive brand strategies that build awareness, drive engagement, and align with our long-term vision.
  • Integrated Campaign Management: Plan and execute growth-focused marketing campaigns across digital and offline channels to drive acquisition, engagement, and conversion.
  • Content & Creative Direction: Oversee the development of compelling content for social media, web, product, and partner marketing initiatives.
  • Partnership Marketing & Co-Branding: Work closely with marketing/retail teams of partner organizations to plan and execute collaborative marketing initiatives.
  • Performance Tracking & Optimization: Monitor KPIs, brand health, and campaign performance; optimize for ROI and user growth using a test-and-learn approach.
  • Cross-Functional Collaboration: Partner with Product, Operations, and external agencies to ensure brand alignment and timely execution of campaigns.

Requirements:

  • Marketing & Growth Leadership: Proven ability to design and execute end-to-end brand and acquisition strategies in dynamic, consumer-facing environments.
  • Collaborative Execution: Experience managing multi-stakeholder campaigns, especially in coordination with external partners and retail-facing brands.
  • Team Leadership: Ability to inspire and lead small teams or agency partners to deliver high-impact creative and campaign outputs.
  • Communication & Creativity: Strong storytelling, messaging, and brand positioning skills across channels and formats.
  • Agility & Entrepreneurial Mindset: Thrives in a fast-paced startup setting, with a bias toward action and innovation.

Education & Experience:

  • Minimum Education: 16 years of education, preferably a Masters degree in Business Administration, Marketing, or a related field from an HEC-recognized or equivalent foreign institution.
  • Minimum Experience: 5 years in marketing or brand management roles, ideally in a tech startup, fintech, or digital-first organization.

What We Offer:

  • Opportunity to work with a dynamic team
  • Chance to develop and execute innovative marketing strategies
  • Collaborative and fast-paced work environment

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