
Digital Marketing Strategist
2 days ago
Key Responsibilities for the Performance Marketing Manager role include developing and executing performance marketing strategies across various platforms.
Performance Marketing Strategies- Plan, execute, and optimize campaigns on Google Ads, Facebook Ads, Instagram Ads, and other platforms to achieve client objectives.
- Manage PPC campaigns on Google Ads and Microsoft Ads, including keyword research, ad creation, bid management, and budgeting.
- Continuously improve campaigns to enhance click-through rates, conversions, and return on ad spend (ROAS).
- Bachelor's degree in marketing, business, or related field.
- 4+ years in PPC advertising, especially Google and Microsoft Ads; certifications preferred.
- Proven success in eCommerce and services campaigns, strong analytical skills, proficiency in analytics and PPC tools.
- Attention to detail, ability to manage multiple clients and campaigns.
- Excellent communication skills.
- Mid-Senior level.
- Marketing and Sales.
- Information Services.
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