
Strategic Marketing Lead
1 day ago
About the Role:
We are seeking a highly skilled Marketing Strategy Director to develop and execute comprehensive marketing strategies for our brands. As a key member of our team, you will play a critical role in shaping the marketing landscape and driving business objectives effectively.
Your Key Responsibilities:
- Conduct market research and analysis to identify opportunities for brand growth and differentiation.
- Develop and execute strategic marketing plans that align with our overall business objectives and brand identity.
- Collaborate with senior leadership team and business unit heads to understand business needs and objectives.
- Work closely with the digital marketing team to oversee the implementation of marketing campaigns across various channels.
- Provide guidance and direction to the digital marketing team to ensure strategies and tactics are aligned with business objectives.
- Act as the main point of contact for coordinating marketing efforts with other departments or senior leadership teams.
- Define, monitor, and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns.
- Continuously assess market trends, customer preferences, and competitive landscape to update relevant marketing strategies.
- Manage relationships with external agencies and vendors to ensure deliverables meet quality standards and deadlines.
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