Drive Growth as a Digital Advertising Specialist
2 days ago
The role of Digital Advertising Specialist is pivotal within a multinational education organisation, focused on setting up, executing, optimising and reporting digital advertising campaigns.
This position focuses on managing paid advertising campaigns across top platforms like Google Ads, Facebook and Twitter, enhancing campaign performance based on data derived from the advertising platforms and providing insightful analysis reports.
- Key responsibilities include creating online campaigns, analysing campaign results, enhancing campaign performance and providing detailed reports.
- Management of ad budgets, variant testing, ad creatives, keyword research, audience targeting and optimisation for conversion are essential skills for this role.
- Effective communication with key stakeholders, combined with a forward-thinking approach, is crucial in driving new online leads through the advertising campaigns.
This role requires 2 years or more of experience in managing digital advertising campaigns, with certifications in Google Ads and Analytics. Strong knowledge of current best practices in digital marketing, understanding of digital production processes, and excellent knowledge of advertising and analytics platforms are also essential.
About This RoleThis is a challenging opportunity to work in a dynamic environment, contributing to the growth of our business through effective digital advertising strategies.
We are seeking a highly motivated and experienced professional to join our team as a Digital Advertising Specialist. As a key member of our marketing team, you will be responsible for planning, executing and optimising digital advertising campaigns across various platforms.
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