Strategic Media Buyer

1 week ago

Islamabad, Islamabad, Pakistan beBeeProgrammatic Full time 800,000 - 1,500,000
DV360 Programmatic Media Buyer

We are seeking a highly motivated and eager DV360 programmatic media buyer to lead the development of campaigns plans and strategies, analyze performance metrics, and monitor campaign goals.

  • Develop buying strategies for each campaign, including ad formats, user targeting, SSPs, bid strategy, etc.
  • Set up and launch programmatic campaign buys
  • Calculate and manage bids, win rates, and CPM goals
  • Monitor live campaigns and adjust delivery to meet pacing goals, optimize toward CPI/CPA goals, and provide strategic guidance as needed.
  • Communicate with third-party vendors to create custom audience segments and work with programmatic partnership managers to monitor and adjust campaign inventory as needed to meet goals, as well as monitor and troubleshoot win rates across various exchanges.

Requirements:

  • Bachelor's degree in Marketing, Communications, Advertising, Computer Science or related field
  • Minimum of 2 years' experience within the field of programmatic media buying and campaign management in mobile advertising, with experience in arbitrating performance campaigns. (Especially in DV360)
  • Strong skill set in data analysis and mathematics with deep knowledge of Microsoft Excel
  • Knowledge of third-party ad serving technology, digital analytics tools, and reporting with real-time bidding experience
  • Excellent problem-solving and communication skills, strong attention to detail, and resourceful with no reservations about tackling tough problems
  • Entrepreneurial approach to media buying and ability to think outside the box to come up with new solutions to improve overall media buying efforts
  • Good English skills (written and spoken) – Must
  • Google data studio experience – an advantage
  • Communicates successes, failures, and escalations to line manager in a timely manner

Desired Skills and Experience:

  • Advertising, Mathematics, Performance Campaigns, Marketing, Media Buying, Data Analysis, Mobile Advertising, Microsoft Excel, Programmatic Media Buying, Campaign Management, Communications, Reporting, Ad Serving Technologies, Digital Analytics, Real-Time Bidding

About the Role:

This role requires someone who is mostly available during European working hours.

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