Digital Analytics Specialist

15 hours ago


Lahore, Punjab, Pakistan The British American Tobacco Group Full time

Company Overview

The British American Tobacco Group is a global organisation that operates in more than 180 markets worldwide. Our mission is to reduce the health impact of our industry and create value for our stakeholders.

We are committed to being a responsible business and creating a positive impact on society. We strive to be an employer of choice, offering opportunities for professional growth and development to our employees.

Salary

This role offers a competitive salary package that includes a market-leading annual performance bonus.

Job Description

As a Digital Insights Associate, you will be responsible for collecting data from various sources, developing reports, and working closely with the Digital Insights team to uncover data-driven insights.

Key responsibilities include providing continuous, objective, relevant information and analysis to bring about end-to-end consumer journey evaluations (online to offline analytics).

You will also be accountable for delivering reports OTIF, as per the identified analytics framework, and provide inputs to the digital important metric setting by collating data across past campaigns and industry benchmarks.

Required Skills and Qualifications

  • Experience in Digital Marketing / Data / Analytics / Digital Agencies
  • Familiar with digital analytics tools such as Google Analytics, Adobe Analytics, Sprinklr, PowerBI, Advanced Excel, Enterprise Data platform
  • Marketing foresight with a strong awareness of global digital marketing trends & Capabilities
  • Ability to present data in a structured framework that goes beyond numbers into actionable insights
  • Analytical focus to demonstrate information to support the decision-making process within the business
  • Timely delivery of quality insight reports for digital touchpoints, launches & campaigns
  • Experience in Digital Marketing platforms such as Meta Library, SEO, Data Scraping, etc. preferred
  • In-depth knowledge of enterprise data platforms and SQL

Benefits

  • Market-leading annual performance bonus
  • Diverse health plans
  • Initiatives for work-life balance
  • Transportation support
  • Flexible holiday plan with additional incentives
  • Access to online learning platforms and personalised growth programs
  • Continuous improvement within a transformative environment

Why Join The British American Tobacco Group?

We are one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles.



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