Chief Marketing Officer

4 days ago


Lahore, Punjab, Pakistan beBeeBrand Full time
Lead Creative Marketing Strategist

Description:

This role requires a seasoned marketing professional to drive the development and execution of creative marketing strategies that elevate brand awareness and sales. The ideal candidate will possess a deep understanding of consumer insights, 360° marketing, PR, and digital campaigns.

About Us:

We are building a modern retail brand with a strong focus on innovation, customer experience, and long-term growth in Pakistan's fashion and lifestyle sector.

Requirements:

  • 7–10 years of proven creative marketing experience, preferably in fashion/apparel retail.
  • Bachelor's degree in Marketing/Communications from a recognized institute.
  • Expertise in 360° marketing, PR, and digital campaigns.
  • Strong verbal & written English skills.
  • Ability to translate consumer insights into impactful brand storytelling.

Responsibilities:

  • Develop and execute creative marketing strategies to grow brand awareness and sales.
  • Plan & manage shoots and campaigns within budgets & timelines.
  • Build strong PR, media & influencer partnerships to enhance brand equity.
  • Oversee digital presence across website, social media & e-commerce.
  • Drive celebrity-led campaigns, activations, and brand events.
  • Collaborate with Design, Merchandising & Retail for launches and campaigns.
  • Support store openings, trade shows, and fashion events nationwide.
  • Monitor market trends, competitors & consumer insights for strategy refinement.
  • Ensure consistency in brand guidelines, identity & promotional materials.

Benefits:

If you're ready to shape the future of fashion retail in Pakistan, send your CV.

Seniority level Director
Employment type Full-time
Job function Marketing and Sales
Industries Manufacturing



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