Digital Marketing Strategist

4 weeks ago


Lahore, Punjab, Pakistan Sagan Full time
Job Title: Digital Marketing Manager

Company Overview:

Sagan is an exclusive membership community that bridges the gap between global talent and US-based businesses, connecting candidates from vibrant regions with leading American companies.

Job Overview:

We are seeking a skilled Digital Marketing Manager to enhance our online presence across various digital channels, managing social media accounts, tracking website performance, and overseeing online advertising efforts.

Responsibilities:

  • Create and implement digital marketing strategies to boost online engagement and growth.
  • Manage social media accounts and oversee online advertising campaigns.
  • Track, analyze, and report on website performance and digital campaign effectiveness.
  • Develop engaging content for social media, email marketing, and digital ads.
  • Ensure consistent brand messaging and tone across all digital platforms.
  • Utilize data and insights to optimize marketing efforts and improve ROI.
  • Manage budget allocation for digital campaigns and adjust strategies as needed.
  • Collaborate with cross-functional teams to integrate marketing strategies.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum of three years of experience in digital marketing management.
  • Proven expertise in social media marketing and digital advertising.
  • Strong understanding of SEO, SEM, and digital marketing principles.
  • Experience with digital marketing platforms such as Google Ads, Facebook Ads, and Google Analytics.
  • Proficiency with digital marketing tools and software (e.g., HubSpot, SEMrush).
  • Basic skills in content creation and design tools (e.g., Canva, Adobe Creative Suite).
  • Excellent creative, analytical, and strategic thinking abilities.
  • Strong communication and organizational skills.

Nice-to-Haves:

  • A creative portfolio showcasing past work and successful campaigns.
  • Experience in [specific industry, if applicable].
  • Knowledge of emerging digital marketing trends and technologies.
  • Advanced certifications (e.g., Google Ads, HubSpot) are a plus.


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