Senior Media and Activation Specialist

7 days ago


Karachi, Sindh, Pakistan beBee Careers Full time
Key Responsibilities:
  • Develop and execute integrated media, content, and activation strategies for the Ice Creams portfolio.
  • Support the creation of platform-native content optimized for impact (TV, Meta, YouTube, TikTok, etc.).
  • Plan and execute on-ground activations and sampling initiatives that bring brand purpose and experience to life.
  • Build and nurture partnerships with TV Channels, telcos, OTT players, and emerging media platforms to unlock new opportunities.

Requirements:

  • Bachelor's degree in marketing, business, or a related field.
  • Experience working in media, digital marketing, or brand activations.
  • Strong understanding of media planning, digital platforms, and performance marketing.


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