
Strategic Marketing Professional
7 days ago
As a Marketing Manager, you will be responsible for the development and execution of comprehensive marketing plans. Your primary objective is to drive lead generation and opportunity creation, aligning with top-line revenue goals and target lead generation targets.
Key Responsibilities:- SEO/SEM Campaigns: Develop and implement knowledge of SEO and SEM campaigns to maximize online visibility and attract potential customers.
- Lead Generation and Opportunity Creation: Ensure accurate forecasting and meeting of lead generation/opportunity creation targets.
- Cross-Functional Collaboration: Work closely with sales teams to achieve top-line revenue goals and reach target lead generation targets.
- Lead Flow Management: Be accountable for ensuring the smooth flow of leads to support sales goals.
- Content Development: Contribute as a key member of the content development team, focusing on both global and local strategies.
- Information Dissemination: Serve as a conduit of information between marketing and other go-to-market functions.
In this role, you will leverage your expertise in working with software providers to excel in the following areas:
- Team Leadership, Mentorship, and Management
- Campaign Design and Execution
- Event/Activity Planning and Execution
- Content Syndication and Webinars/Webcasts
- Channel Sell-Through Strategies
- Customer Marketing
- Tele-Prosecting Team Management
- Top-of-Funnel/Net New Lead Generation
- Data Analytics and Reporting
The ideal candidate should possess strong analytical skills, excellent communication abilities, and the capacity to work effectively in a fast-paced environment.
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