Digital Media Director

5 days ago


Karachi, Sindh, Pakistan Sui Southern Gas Company Limited Full time

About the Role


Sui Southern Gas Company Limited seeks a highly experienced professional in marketing or mass communication to oversee its digital media presence. The ideal candidate will have a minimum of 4 years of experience in a related field or 8 years of experience in mass communication.



Key Responsibilities

  • Develop and implement content strategies for digital media platforms, analyzing engagement data and identifying trends in customer interactions.
  • Plan and execute digital media campaigns to build community online, utilizing social media trends and financial impacts to inform effective communication strategies.
  • Design and maintain a monthly calendar for digital media postings, ensuring consistent posting across digital media accounts.
  • Craft compelling content or collaborate with advertising agencies to develop engaging materials, such as videos showcasing company developments and achievements.
  • Suggest innovative ways to promote social media platforms to senior management, while monitoring and analyzing ongoing campaigns for improvement.
  • Organize digital media events such as podcasts, webinars, and live coverage of internal and external events, guiding team members on integrating online and offline activities.
  • Supervise online and physical sessions for customers to engage and register complaints, identify trends, and submit recommendations to senior management, overseeing budgets and expenses.
  • Review and suggest topics for blogs, review written content, and ensure bloggers meet contractual obligations, performing additional tasks assigned by supervisor.

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