
Digital Media Director
5 days ago
About the Role
Sui Southern Gas Company Limited seeks a highly experienced professional in marketing or mass communication to oversee its digital media presence. The ideal candidate will have a minimum of 4 years of experience in a related field or 8 years of experience in mass communication.
Key Responsibilities
- Develop and implement content strategies for digital media platforms, analyzing engagement data and identifying trends in customer interactions.
- Plan and execute digital media campaigns to build community online, utilizing social media trends and financial impacts to inform effective communication strategies.
- Design and maintain a monthly calendar for digital media postings, ensuring consistent posting across digital media accounts.
- Craft compelling content or collaborate with advertising agencies to develop engaging materials, such as videos showcasing company developments and achievements.
- Suggest innovative ways to promote social media platforms to senior management, while monitoring and analyzing ongoing campaigns for improvement.
- Organize digital media events such as podcasts, webinars, and live coverage of internal and external events, guiding team members on integrating online and offline activities.
- Supervise online and physical sessions for customers to engage and register complaints, identify trends, and submit recommendations to senior management, overseeing budgets and expenses.
- Review and suggest topics for blogs, review written content, and ensure bloggers meet contractual obligations, performing additional tasks assigned by supervisor.
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