Data-Driven Market Analyst

5 days ago

Karachi, Sindh, Pakistan beBee Careers Full time

Job Summary

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We are seeking a detail-oriented and analytically driven Marketing Analyst to support data-driven decision-making. This pivotal role involves designing and implementing market research programs, building forecasting models, and identifying patterns in large datasets.

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About the Role

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The successful candidate will contribute significantly to our understanding of market dynamics, customer behavior, and competitive trends, particularly within the publishing sector. They will analyze consumer data and market trends to inform strategic decisions, lead market research initiatives, and develop forecasting tools.

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Your Skills and Qualifications

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To be successful in this role, you should have a strong academic background in Economics, Business Administration, Computer Science, or Statistics from a recognized university. At least 2-3 years of experience in business intelligence and market research is required, with proven success in data analysis and excellent technical skills.

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Key Responsibilities

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  • Analyze consumer data and market trends to inform strategic decisions.">
  • Lead the execution of market research initiatives, including qualitative and quantitative research.">
  • Develop and maintain market sizing models and forecasting tools.">
  • Extract and analyze data from internal systems to support reporting and insights.">
  • Presentation of findings and recommendations to senior stakeholders.">
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About You

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You should possess strong analytical, communication, and presentation skills, as well as excellent knowledge of MS Office and/or at least one statistical software package such as R, Python, or Stata. Hands-on experience in using data visualization tools like Tableau or PowerBI is highly desirable.

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Benefits

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We are committed to supporting diversity in our workforce and ensuring an inclusive environment where all individuals can thrive. We encourage applications from all qualified candidates.

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Why Apply

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This role offers the opportunity to work with large datasets, build forecasting models, and present findings to senior stakeholders. If you have a passion for data analysis and market research, we encourage you to apply.

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