Brand Strategy Manager

5 days ago


Lahore, Punjab, Pakistan beBee Careers Full time

Job Description

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We are seeking an experienced professional to help build and raise awareness of our brand internationally.

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This role involves working across all levels and departments to identify what makes us unique and communicate it effectively.

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Key Responsibilities:

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  • Analyze consumer insights and brand positioning.
  • Develop and communicate our vision and mission.
  • Translate brand elements into strategic plans.
  • Lead a team of marketing professionals on brand initiatives.
  • Drive creative development to motivate target audiences.
  • Monitor market trends, research consumer markets, and competitors' activities.
  • Oversee marketing and advertising campaigns.
  • Monitor product distribution and consumer reactions.
  • Design innovative growth strategies.
  • Establish performance metrics, cost parameters, and sales estimates.
  • Manage content writers and ensure brand consistency.
  • Align the company around the brand's direction and tactics.
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Job Requirements

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To be successful in this role, you will need:

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  • Proven experience as a Brand Manager or Associate Brand Manager.
  • Able to develop and implement brand strategies.
  • Experience identifying target audiences and devising effective campaigns.
  • Strong understanding of the marketing mix.
  • Combination of analytical and creative skills.
  • Data-driven approach with affinity for numbers.
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Benefits

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Basic salary plus fuel expenses.

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Diversity Preference

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Both male and female candidates are welcome, but we have a preference for females.



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