Marketing Automation and CRM Specialist

5 days ago


Karachi, Sindh, Pakistan beBee Careers Full time
About This Role

We are seeking a skilled and detail-oriented CRM & Marketing Automation Specialist to join our team. The ideal candidate will manage CRM systems, design automation workflows, and enhance customer engagement through email, SMS, and other automated campaigns.

This role is responsible for planning, building, and executing marketing automation workflows & funnels (email, SMS, retargeting), designing and scheduling email marketing campaigns with personalized content, and integrating CRM with various tools and platforms (landing pages, ads, forms, etc.).

The successful candidate will have at least 2 years of experience with CRM systems and marketing automation tools (Go High Level or Zoho) and familiarity with HubSpot, Zapier, Click Funnels, etc.

Key Responsibilities:
  • Manage and maintain the CRM platform to ensure data accuracy and segmentation.
  • Plan, build, and execute marketing automation workflows & funnels (email, SMS, retargeting).
  • Design and schedule email marketing campaigns with personalized content.
  • Integrate CRM with various tools and platforms (landing pages, ads, forms, etc.).
Requirements:
  • At least 2 years of experience with CRM systems and marketing automation tools (Go High Level or Zoho) and familiarity with HubSpot, Zapier, Click Funnels, etc.
  • Strong understanding of audience segmentation, A/B testing, and drip campaigns.
  • Experience in setting up and optimizing multi-channel workflows.
  • Proficient in analyzing engagement metrics and reporting.
  • Detail-oriented with strong project management skills.
  • Basic HTML/CSS knowledge is a plus.
About Our Offer

As a valued member of our team, you can expect:

  • A competitive salary.
  • Annual increments.
  • Medical insurance upon meeting certain criteria.
  • Performance-based bonuses.
  • Trainings and professional development opportunities.
  • A collaborative and friendly work environment.
  • The opportunity to work with international clients.


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