Strategic Digital Campaign Specialist

10 hours ago

Islamabad, Islamabad, Pakistan beBeeDigitalMarketing Full time 8,000,000 - 12,000,000

Job Opportunity:

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We are seeking a seasoned Digital Marketing Manager to lead our integrated digital marketing campaigns from concept to execution.

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The ideal candidate will have a strong grasp on running Paid advertising campaigns on Google Adwords & Bing, current marketing tools and strategies. With 5 – 6 years of experience in the same domain, you will work with our marketing team, supporting teams, and vendors to launch campaigns on time.

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Key Responsibilities:

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  • Plan and execute all paid advertising campaigns on Google Adwords, Bing, and other social media platforms.">
  • Worked on different PPC Models including CPC & CPA">
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)">
  • Identify trends and insights, and optimize spend and performance based on the insights">
  • Brainstorm new and creative growth strategies">
  • Plan, execute, and measure experiments and conversion tests">
  • Collaborate with internal teams to create landing pages and optimize user experience">
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points">
  • Instrument conversion points and optimize user funnels">
  • Evaluate emerging technologies and provide thought leadership for adoption where appropriate">
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Requirements:

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  • BS/MS degree in marketing or a related field">
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns">
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate">
  • Experience in optimizing landing pages and user funnels">
  • Experience with A/B and multivariate experiments">
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)">
  • Working knowledge of ad serving tools (e.g., DART, Atlas)">
  • Experience in setting up and optimizing Google Adwords campaigns">
  • Strong analytical skills and data-driven thinking">
  • Up-to-date with the latest trends and best practices in online marketing and measurement">

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