Digital Marketing Strategist

1 week ago

Karachi, Sindh, Pakistan beBee Careers Full time
Google Ads Specialist

A high-performing Google Ads Specialist is required to manage and optimize digital campaigns across Search, Display, Shopping, and YouTube. The ideal candidate will have a proven track record of managing successful campaigns, strong analytical skills, and experience working with tracking tools and call tracking platforms.

Key Responsibilities:

  • Develop and execute Google Ads strategies to drive conversions and improve ROI
  • Conduct in-depth keyword research, develop high-performing ad copy, and run A/B tests
  • Set up and maintain tracking using Google Analytics, Google Tag Manager, and phone tracking platforms
  • Build and manage proper UTM links to accurately track campaign performance and traffic sources
  • Monitor campaign performance daily, adjusting bids, budgets, and targeting to improve ROI
  • Generate detailed reports with actionable insights and strategic recommendations
  • Stay current with Google Ads trends, policy changes, and new platform features

Requirements:

  • Minimum 5 years of experience managing and optimizing Google Ads campaigns
  • Google Search Ads Certification is required (must be current and verifiable)
  • Proficiency in Google Ads Editor, Google Analytics, GTM, and phone tracking tools
  • Strong understanding of campaign structure, bidding strategies, conversion tracking, and performance metrics
  • Demonstrated success in scaling campaigns and managing significant ad budgets
  • Must submit a portfolio or list of companies/projects worked on with campaign goals and results
  • Excellent written and verbal communication skills in English
  • Self-motivated and able to work independently in a remote environment

Benefits:

  • Competitive salary based on experience
  • Long-term growth potential for top performers
  • Performance-driven culture with clear expectations and support

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