Digital Marketing Campaign Manager

2 days ago

Lahore, Punjab, Pakistan beBeePerformance Full time 900,000 - 1,200,000

As a seasoned professional, we are seeking an expert to lead and execute our digital marketing campaigns with a focus on driving measurable results.

The ideal candidate is a strategic thinker with a proven track record in planning, implementing, and optimizing performance marketing campaigns across various digital channels.

  • Develop and execute comprehensive performance marketing strategies to achieve business objectives, including customer acquisition, lead generation, and revenue growth.
  • Identify key target audiences, market segments, and digital channels to optimize campaign reach and effectiveness.
  • Manage end-to-end execution of performance marketing campaigns, including campaign setup, ad copy creation, creative development, budget allocation, and performance tracking.
  • Monitor campaign performance metrics, such as CTR, CPC, CPA, conversion rates, and ROI, and make data-driven adjustments to optimize results.
  • Oversee paid search (SEM), paid social (Facebook, Instagram, LinkedIn, etc.), display advertising, and other relevant channels.
  • Collaborate with the design team to develop compelling ad creatives and landing pages that drive conversions.
  • Utilize analytics tools to gather, analyze, and interpret data from various marketing channels. Generate regular performance reports, providing insights and recommendations for optimization.
  • Identify trends and opportunities for improvement and present findings to stakeholders.
  • Manage resources effectively to ensure maximum ROI and cost efficiency.
  • Allocate resources based on performance and strategic priorities.
  • Plan and execute A/B tests to optimize ad creatives, landing pages, and targeting strategies.
  • Implement continuous experimentation to improve campaign performance and uncover new opportunities.
  • Collaborate with cross-functional teams to align marketing efforts with overall brand messaging and customer experience.
Job Specification

Requirements:

  • Proven Experience: 2-3 years of experience in performance marketing, with a track record of planning and managing successful campaigns.
  • Digital Advertising Expertise: Proficiency in managing paid search, social media advertising, display advertising, and other performance-based digital channels.
  • Data-Driven Mindset: Strong analytical skills and ability to translate data into actionable insights and optimization strategies.
  • Marketing Tools: Experience with marketing analytics platforms and A/B testing tools.
  • Strategic Thinker: Ability to develop and execute a comprehensive performance marketing strategy aligned with business goals.
  • Communication Skills: Excellent communication and presentation skills to effectively convey strategies, results, and recommendations.
  • Bachelor's degree in Marketing, Business, or a related field. Relevant certifications are a plus.

We offer a dynamic work environment and opportunities for growth and development.

Apply now and take the first step towards a rewarding career.

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