
Brand Strategy Director
2 days ago
About Infina Health
We are a dynamic healthcare organization seeking an experienced Marketing Manager to lead our brand growth initiatives. As a seasoned marketing professional, you will play a pivotal role in developing and implementing strategic marketing plans to drive business expansion.
Key Responsibilities:
- Brand Strategy Development: Develop and execute comprehensive brand strategies to enhance brand positioning, increase brand awareness, and drive brand loyalty. Collaborate with cross-functional teams to ensure brand consistency across all marketing channels and touchpoints.
- Marketing Planning and Execution: Develop and implement innovative marketing campaigns and initiatives to achieve business objectives. Identify target markets, analyze consumer behavior, and stay updated on industry trends to drive effective marketing strategies. Monitor and optimize campaign performance using relevant analytics tools.
- Team Supervision: Manage and lead a team of technical SEO experts, backlinkers, content writers, graphic designers, and web developers. Provide guidance, support, and training to ensure the team's success in executing marketing strategies and achieving goals.
- Content Development: Oversee the creation of compelling and engaging content across various marketing channels, including website copy, blog articles, social media posts, email marketing campaigns, and more. Ensure content is aligned with brand messaging and tailored to target audience preferences.
- SEO Optimization: Collaborate closely with technical SEO experts to optimize website structure, meta tags, keywords, and other SEO elements to improve organic search rankings. Stay updated on SEO best practices and algorithm changes to drive continuous improvement in search engine visibility.
- Creative Direction: Work closely with graphic designers and creative teams to develop visually appealing and on-brand marketing materials, including graphics, infographics, videos, and other multimedia content.
- Cross-Functional Collaboration: Collaborate with various internal stakeholders, including product managers, sales teams, and executives, to align marketing strategies with overall business objectives. Foster strong relationships to ensure effective communication and seamless execution of marketing initiatives.
- Budget Management: Develop and manage marketing budgets, ensuring optimal allocation of resources to maximize ROI. Monitor and report on marketing expenditures, campaign performance, and other relevant metrics to evaluate success and inform future strategies.
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