Ad Strategy Lead

2 days ago

Karachi, Sindh, Pakistan beBee Careers Full time

This role requires a highly skilled Performance Marketing Executive with expertise in developing and executing comprehensive ad campaigns on Meta and Google for local eCommerce brands.

Key responsibilities:

  • Manage ad budgets across multiple accounts.
  • Implement full-funnel strategies, including prospecting, retargeting, and retention.
  • Collaborate with designers and copywriters to create high-performing creatives.
  • Monitor campaign performance, generate insights, and optimize for better results.
  • Coordinate with clients to align goals, report performance, and suggest next steps.

Requirements:

  • 2-3 years of experience in performance marketing for local eCommerce brands.
  • Expertise in Meta Ads Manager and Google Ads, including Search, Shopping, and YouTube.
  • A proven ability to scale campaigns, reduce cost per purchase, and improve results.
  • Hands-on experience with Shopify, GA4, and conversion tracking tools.
  • Strong analytical skills with a data-driven mindset.
  • Ability to manage multiple campaigns and maintain performance under pressure.

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