Lifecycle Optimization Expert

2 days ago

Karachi, Sindh, Pakistan beBee Careers Full time

Job Title: Lifecycle Optimization Expert

Job Summary: We are seeking a skilled Lifecycle Optimization Expert to design and implement strategies to optimize the buyer lifecycle, from acquisition through retention and advocacy.

About the Role:

  • Develop and execute lifecycle strategies to enhance buyer engagement, satisfaction, and retention at each stage of the customer journey.
  • Collect and analyze buyer feedback to refine lifecycle strategies and ensure the company remains responsive to customer needs and behaviors.
  • Leverage insights to optimize lifecycle strategies and improve buyer experience.
  • Collaborate with cross-functional teams to ensure alignment of strategies and an integrated approach to enhancing the buyer experience.
  • Develop and manage campaigns targeting specific stages in the customer journey, ensuring they are personalized and optimized for retention and advocacy.
  • Track key performance indicators (KPIs) related to buyer behavior, retention, lifetime value, and campaign effectiveness.
  • Cultivate a deep understanding of buyer needs and behaviors to inform lifecycle strategies and drive business growth.

Requirements:

  • Bachelor's degree in Business, Marketing, Economics, Data Science, or a related field.
  • 2-3 years of experience in Buyer Lifecycle Management, Customer Experience, or a similar role.
  • Proficiency in CRM tools and data analysis tools (Excel, SQL, Power BI, Tableau).
  • Strong experience in cohort analysis and customer segmentation techniques.
  • Proven ability to develop and execute lifecycle campaigns that enhance engagement and retention.
  • Excellent communication skills and the ability to collaborate with cross-functional teams.
  • Strong problem-solving skills and an analytical mindset.
  • Detail-oriented, with a focus on continuous improvement and data-driven decision making.

What We Offer:

  • A dynamic and international working environment in a start-up setting.
  • A unique opportunity to learn from the best in e-commerce and business growth.
  • Rigorous training and exposure in team management, leadership, business analytics, and operations.
  • An opportunity to train the next generation of business leaders in the 'tech' industry.
  • A competitive salary and incentive package.

Seniority Level: Mid-Senior level

Employment Type: Full-time

Job Function: Advertising, Strategy/Planning, and Management

Industries: IT Services and IT Consulting and Marketing Services

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