
Chief PPC Strategist
1 day ago
We're seeking a skilled and analytical individual to drive profitable growth across our fine art products on Amazon.
About the Role
- This is an exciting opportunity to join our talented team as a PPC Manager. You will be responsible for developing and executing a clear, goal-aligned Amazon PPC strategy for our entire product portfolio.
- As a results-oriented professional, you will thrive in this environment, enjoying autonomy in crafting PPC strategy and passionate about aligning advertising performance with brand goals.
Key Responsibilities
- Develop a clear, goal-aligned Amazon PPC strategy for the entire product portfolio.
- Build, maintain, and continuously optimize Sponsored Products, Sponsored Brands, Sponsored Display, and Video Ads campaigns.
- Launch new products with precision PPC campaigns that rank within budget while sustaining profitability.
- Provide weekly/monthly strategic input and feedback to Brand and Product teams.
- Interpret KPIs such as TACoS, ACoS, CVR, CTR, and keyword ranking to make informed adjustments.
- Coordinate with creative teams to enhance listing images, video content, and A+ content in support of ad performance.
- Regularly update PPC SOPs, test new features and placements, and stay ahead of Amazon advertising trends.
- Create and maintain a standardized naming convention and campaign structure for clarity and consistency.
- Monitor inventory levels to ensure sufficient stock is available to support efficient PPC campaigns, set advertising pace based on stock availability, and help prevent stockouts through collaborative planning.
- Run A/B tests on key listing elements such as main images and videos to optimize conversion rates and improve PPC effectiveness; collaborate cross-functionally to execute and implement insights from testing.
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