Marketing Initiatives Manager

5 days ago


Lahore, Punjab, Pakistan Bleeding Edge Studio Full time
Job Summary
Bleeding Edge Studio is seeking a highly skilled Marketing Initiatives Manager to join our team and contribute to the success of our marketing initiatives. As a key member of our marketing team, you will be responsible for managing and executing marketing initiatives for assigned projects and day-to-day operations across various marketing roles/functions.

Key Responsibilities:
  1. Develop and implement effective marketing strategies.
  2. Manage social media presence for assigned projects.
  3. Monitor and analyze website analytics to optimize the site based on feedback and findings.
  4. Design and execute PPC campaigns, including retargeting initiatives for assigned projects.
  5. Collaborate with project managers to develop and implement content marketing strategies.
  6. Contribute to website enhancements and coordinate with design and development teams to implement improvements.
  7. Develop and execute SEO strategies to enhance organic search rankings.
  8. Develop and execute link-building strategies using web 2.0 resources.
  9. Improve lead generation processes and optimize them to increase conversion rates.
  10. Identify and pitch news outlets and bloggers interested in featuring assigned projects.
  11. Monitor customer feedback and implement suggested changes.
  12. Optimize positive customer reviews for use on social/web channels.
  13. Analyze email marketing trends and develop schedules for various offerings.
Requirements
  1. Utilize data analysis to inform recommendations.
  2. Have excellent written English skills.


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