
Paid Media Specialist
21 hours ago
We are seeking a seasoned Digital Marketing Specialist to join our team and drive business growth through innovative digital marketing strategies.
About the Position:- This is a full-time position responsible for planning and executing digital marketing campaigns across multiple channels.
- The ideal candidate must have a strong background in paid media, with expertise in Google Ads, Google Analytics, and Facebook Ads.
Main Responsibilities:
- Strategy Development: Develop and implement comprehensive digital marketing plans that drive results.
- Campaign Execution: Execute digital marketing campaigns across multiple channels, including SEO, SEM, display advertising, social media ads, geofencing, and content research.
- Client Communication: Communicate effectively with clients to discuss analytics reporting, review campaign progress, and ensure client satisfaction.
- Campaign Performance Analysis: Measure and report performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
- Trend Analysis: Identify trends and insights, and optimize spend and performance based on data.
Qualifications:
- A minimum of 4 years of experience in related fields, with automotive experience highly preferred.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5-6 years of experience with Google AdWords.
- 3-4 years of experience with Facebook Ads.
Ideal Candidate Characteristics:
- Strong organizational skills and ability to manage multiple tasks.
- Attention to detail and ability to meet deadlines.
- Able to learn quickly and take initiative.
- Excellent communication and interpersonal skills.
- Proficient in paid search and social media advertising.
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