Paid Media buyer

4 weeks ago


Faisalabad City Tehsil, Pakistan Techtrack Software Solutions Full time

As a Paid Media Advertising Specialist, you will manage and optimize paid media campaigns across Meta (Facebook & Instagram) and Google Ads to help our clients achieve their marketing and business objectives. You will be responsible for strategy development, campaign execution, and performance analysis, ensuring that our ad campaigns drive measurable growth and engagement. This is an excellent opportunity for a data-driven, results-oriented professional who thrives in a fast-paced, high-budget environment and is passionate about digital marketing.

Key Responsibilities:


• Plan, execute, and manage paid media campaigns across Meta (Facebook, Instagram) and Google Ads (Search, Display, YouTube) for various clients.


• Develop campaign strategies tailored to specific client goals, including lead generation, brand awareness, and e-commerce sales.


• Optimize campaigns based on performance data to ensure continuous improvement and return on ad spend (ROAS).


• Conduct in-depth keyword research, audience segmentation, and competitive analysis to maximize ad reach and effectiveness.


• Monitor and adjust bidding strategies, budgets, and targeting to ensure campaigns meet or exceed client KPIs.


• Create and manage compelling ad creatives, copy, and landing pages to drive engagement and conversions.


• Regularly analyze and report on campaign performance, providing insights and recommendations for optimization.


• Stay up-to-date with the latest trends, features, and best practices on Meta and Google Ads platforms to ensure cutting-edge campaign strategies.


• Work closely with clients, project managers, and creative teams to align paid media strategies with broader marketing goals.

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