
App Store Marketing Specialist
5 days ago
We are seeking a highly motivated and analytical individual to fill the role of ASO Specialist Marketing Manager at Sonitech Games.
The successful candidate will be responsible for optimizing mobile app store listings to improve visibility and conversion rates. This involves keyword research, A/B testing, and monitoring app performance metrics to enhance app rankings and downloads.
Key Responsibilities:- Conduct thorough keyword research to identify relevant terms and phrases
- Design and implement A/B tests to measure the impact of different variables on app performance
- Monitor and analyze key performance indicators (KPIs) to inform optimization strategies
- Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives
- Experience in App Store Optimization (ASO) and Search Engine Optimization (SEO)
- Proficiency in keyword research and A/B testing tools
- Analytical mindset and ability to interpret complex data sets
- Strong understanding of mobile app store algorithms and ranking factors
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