App Store Optimization and Digital Marketing Manager

5 days ago


Lahore, Punjab, Pakistan Simple Solutions Full time
App Store Optimization and Digital Marketing Manager

About the Role:

We are seeking a highly skilled App Store Optimization and Digital Marketing Manager to join our team at Simple Solutions. As an expert in app store optimization and digital marketing, you will be responsible for developing and implementing strategies to increase brand awareness, drive engagement, and maximize revenue for our mobile apps.

Responsibilities:

  • Develop and Execute Marketing Strategies: Create and implement social media campaigns to enhance brand visibility and user engagement.
  • Optimize App Revenue Streams: Utilize knowledge of AdMob or other marketing platforms to maximize app revenue.
  • Conduct Keyword Research: Perform thorough keyword research to identify relevant terms for optimal search engine rankings.

Requirements:

  • Industry Knowledge: Possess deep understanding of the gaming industry, including trends, challenges, and best practices.
  • Communication Skills: Demonstrate strong English language writing and speaking skills to effectively communicate with stakeholders.
  • ASO Tools Experience: Have hands-on experience with ASO tools and software.

Job Details:

  • Keyword Research and Selection: Choose relevant keywords for each game, taking into account competition levels and relevance.
  • Competitor Analysis: Identify latest and hottest keywords, along with their keyword competition reports.
  • Data Analysis: Work with Google Analytics to track performance metrics and inform marketing strategies.
  • Digital Marketing: Implement social media marketing campaigns across platforms.
  • Reporting: Compile and present SEO performance reports to stakeholders.


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