App Store Optimization Specialist

5 days ago


Lahore, Punjab, Pakistan Digital Daddy Full time
About the Role

We are seeking a seasoned and outcome-driven ASO Specialist to enhance mobile app visibility and user acquisition across top app stores. The ideal candidate will possess expertise in mobile marketing strategies, keyword optimization, creative assets, and A/B testing.

Key Responsibilities:

  • ASO Strategy Development: Develop and implement comprehensive ASO strategies to improve app rankings and downloads.
  • Keyword Research & Optimization: Conduct in-depth keyword research to identify relevant and high-performing keywords for app titles, descriptions, and tags.
  • Creative Asset Optimization: Collaborate with design teams to create and test compelling app icons, screenshots, and preview videos.
  • A/B Testing: Plan and execute A/B tests on app store assets to identify what drives the highest conversion rates.
  • Competitor Analysis: Analyze competitor app store strategies and performance to identify opportunities and benchmark best practices.
  • Performance Monitoring: Track and analyze app performance metrics to measure the success of ASO efforts.
  • Collaboration: Work closely with product, marketing, and development teams to align ASO strategies with broader business goals.
  • Market Trends: Stay updated on the latest ASO tools, techniques, and app store algorithm changes.


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