Marketing and Analytics Expert

5 days ago


Karachi, Sindh, Pakistan Plentys Dot PK Full time
Collaborate with Us at Plentys Dot PK

We're a collaborative and dynamic team that's passionate about online marketing. As a Facebook Ads Manager at Plentys Dot PK, you'll work closely with our internal teams to create innovative online marketing campaigns that drive real results.

Your expertise in A/B testing, performance marketing, and analytics will help us identify trends and insights to optimize spending and performance. You'll also be responsible for crafting and optimizing copy for Facebook Ads, and conducting A/B testing for landing page design and copy.

Responsibilities:

  • Develop and oversee campaigns across multiple digital media platforms, including Facebook, Instagram, and Twitter.
  • Stay up-to-date with the latest digital marketing trends, platform policies, and user acquisition channels.
  • Craft and optimize copy for Facebook Ads, and conduct A/B testing for landing page design and copy.
  • Provide keyword research and analysis, and write and optimize copy for conversions on landing pages, service pages, product pages, etc.
  • Produce monthly campaign reports and participate in team meetings to assess project progress and provide updates.

Requirements:

  • Up-to-date knowledge of the latest trends and best practices in online marketing and measurement.
  • The ability to initiate, implement, and develop effective strategies and communicate those strategies.
  • Knowledge of ranking factors and search engine algorithms.
  • Fluency in English.
  • Experience in A/B testing, performance marketing, and analytics.
  • Roots in brand and product marketing with an emphasis on strategic storytelling.
  • Experience creating credible, professional content that moves people and builds brands.
  • Experience working with Facebook Ads, with user tracking being a must.


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