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Marketing Analytics Expert
5 days ago
We are seeking a skilled professional with graduate or master's level education in marketing and research to join our team as a Market Research Manager.
In this role, you will be responsible for creating product and service industry-specific marketing decks that inform our New Business team prior to initial pitches. These decks will provide valuable insights into market trends and competitor analysis.
Main Responsibilities:- Manage competitive research data, assets, and decks for presentations.
- Conduct advanced quantitative and qualitative analyses of trends.
- Develop strategic recommendations to improve customer behavior through marketing drivers.
You will also be responsible for conducting statistical research and quantitative analysis for clients, interpreting data and expressing implications of analysis. This will involve analyzing customer needs, perceptions, and behavior through proprietary and syndicated customer research studies.
A key aspect of this role is developing and presenting projects addressing client research questions, participating in brainstorming sessions to identify new marketing opportunities.
To succeed in this position, you must stay current on industry trends and technological advancements to maintain our competitive edge.
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