Shopify Marketing Director

5 days ago


Karachi, Sindh, Pakistan ERP College Full time

The E-commerce Marketing Manager will play a crucial role in driving the growth of ERP College's e-commerce business across Pakistan, UAE, and North America. We are looking for an experienced professional who can develop and execute a comprehensive digital marketing strategy, manage performance marketing channels, lead a team of digital marketers, and implement customer retention strategies.

Responsibilities:
  • Digital Marketing Strategy Development and Execution: Develop and execute a comprehensive digital marketing strategy for Shopify, Daraz, Amazon UAE, Noon, and North American marketplaces.
  • Performance Marketing Channel Management: Oversee and optimize Google Ads, Facebook Ads, TikTok Ads, YouTube campaigns, and other performance marketing channels.
  • Team Leadership and Collaboration: Lead a team of digital marketers, content creators, and designers to create a seamless brand experience, collaborate with logistics partners and operations teams to ensure smooth order fulfillment.
  • Customer Engagement and Retention: Implement customer retention strategies, including loyalty programs, WhatsApp marketing, and email automation, drive sales during key shopping seasons like Ramadan, Eid, White Friday, 11.11, and Black Friday (North America).
  • Market Trend Monitoring and Analysis: Monitor market trends and competitors to refine strategies, provide regular performance reports and insights for senior management.

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