Chief Digital Growth Officer

3 days ago

Islamabad, Islamabad, Pakistan beBeeDigitalMarketingManager Full time $60,000 - $90,000
Job Overview

We are seeking a results-driven professional to lead and execute digital strategies focused on driving off-Amazon traffic to Amazon listings and storefronts.

Main Responsibilities:
  • Develop and manage digital marketing strategies to drive external traffic to Amazon product listings.
  • Identify the most effective acquisition channels (Google Ads, Facebook/Instagram, TikTok, YouTube, Pinterest, influencers, blogs, email marketing, etc.).
  • Plan and implement Amazon Attribution tracking and optimize campaigns accordingly.
  • Paid Advertising: Launch, manage, and optimize paid campaigns across Google (Search & Shopping), Facebook/Instagram, TikTok, and other platforms.
  • Use Amazon Attribution and Brand Referral Bonus (BRB) programs to track and maximize ROI on external traffic.
  • Analytics & Optimization: Monitor performance using Amazon Attribution, Google Analytics, Facebook Ads Manager, etc.
  • A/B test creatives, landing pages, and copy to improve CTR and conversion rate on Amazon.
  • Analyze customer behavior and adjust marketing strategies to improve ACOS, ROAS, and LTV (Customer Lifetime Value).
  • Influencer & Affiliate Marketing: Develop and manage influencer campaigns and affiliate partnerships that drive targeted traffic to Amazon listings.
  • Collaborate with content creators, bloggers, and reviewers to boost brand trust and reach.
  • Content Marketing & SEO: Oversee creation of SEO-optimized blog content, YouTube videos, and social media content that links to Amazon listings.
  • Work with internal/external content teams to create landing pages that funnel traffic to Amazon.
  • Email & SMS Marketing: Build and manage email flows and campaigns that nurture leads and drive them to Amazon.
Required Skills and Qualifications:
  • 4-6+ years of experience in digital marketing, eCommerce, or Amazon growth.
  • Proven success running off-Amazon traffic campaigns that resulted in measurable sales lift on Amazon.
  • Experience with Amazon Attribution, Amazon Brand Referral Bonus, and UTM tracking.
  • Deep knowledge of paid traffic platforms: Google Ads, Meta, TikTok, YouTube, Pinterest, etc.
  • Hands-on experience with email marketing tools (Klaviyo, Mailchimp, etc.).
  • Data-driven mindset and strong knowledge of performance metrics and analytics.
  • Excellent project management and organizational skills.

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