Digital Marketing Leader

2 days ago

Karachi, Sindh, Pakistan beBee Careers Full time

Digital Marketing Lead

We are seeking a Digital Marketing Lead to join our growing team. As a key member, you will be responsible for driving digital growth across multiple e-commerce brands using a strategic blend of Meta ads, Google ads, email marketing, SEO, and other performance tools.

Key Responsibilities:
  • Plan, execute, and optimize performance campaigns across Facebook, Instagram, and Google (Search, Display, Shopping)
  • Create and manage ad sets, creatives, A/B tests, and audience strategies
  • Monitor performance metrics such as ROAS, CTR, CPA, and LTV, adjusting budgets and bids as needed
  • Align paid media strategies with product launches, sales, and seasonal trends

Email Marketing

  • Develop and manage email flows, newsletters, and automation campaigns for client and internal brands
  • Segment audiences and personalize content for higher engagement and conversion
  • Track open rates, click-through rates, and conversions, and optimize accordingly

SEO Strategy

  • Oversee on-page, off-page, and technical SEO efforts
  • Conduct keyword research, optimize content and product pages, and monitor SERP rankings
  • Collaborate with content writers and developers to implement SEO best practices

E-commerce Performance Strategy

  • Understand client goals and consumer journeys to build full-funnel marketing strategies
  • Analyze website traffic, user behavior, and conversions using GA4, Hotjar, Meta Pixel, etc.
  • Create performance reports, dashboards, and client-facing updates
  • Stay updated with e-commerce trends, platform updates, and algorithm changes

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