Data-Driven Digital Strategist

3 days ago

Islamabad, Islamabad, Pakistan beBee Careers Full time
Data-Driven Digital Strategist

We are looking for a highly skilled Digital Performance Marketing Manager to lead our digital marketing efforts. In this role, you will be responsible for driving digital campaigns, managing ad tech platforms, and optimizing conversion funnels to achieve measurable business outcomes.

You will collaborate with cross-functional teams to align media campaigns with brand messaging and user journeys, leveraging analytics tools like AppsFlyer, Google Analytics, and Firebase to inform strategic decisions. The ideal candidate is a combination of creative and analytical skills, with a passion for optimizing digital journeys and delivering outstanding user experiences.

  • Develop and execute 360° digital media plans, incorporating performance marketing, social media, search engine marketing (SEM), programmatic, and influencer campaigns.
  • Manage digital media budgets and ensure maximum ROI through real-time optimization.
  • Collaborate with creative, content, and product teams to align media campaigns with brand messaging and user journeys.
  • Develop and execute conversion optimization strategies from digital paid channels for web, mobile site, and app funnels.
  • Conduct A/B testing, multivariate testing, and user behavior analysis to improve engagement and conversion rates.
  • Identify friction points across user journeys and work with UX and product teams to resolve them.
  • Implement and manage mobile measurement platforms (MMPs) like AppsFlyer, Firebase, and Adjust to track app installs, user engagement, and in-app conversions of digital paid campaigns.
  • Create dashboards and reports using Google Analytics, Data Studio, and Excel to analyze KPIs and make data-backed decisions.
  • Oversee implementation and maintenance of pixels, UTM strategies, tag management systems (e.g., GTM), and dynamic retargeting.
  • Collaborate with IT and product development teams to ensure proper data flow between platforms.
  • Leverage AI/ML-based tools (where applicable) to predict user behavior and automate bidding strategies.
  • Act as a digital evangelist within the marketing team, helping build a data-first culture.
  • Work closely with agency partners, ad platforms (Meta, Google, TikTok, etc.), and internal stakeholders to ensure alignment of KPIs.
  • Present campaign insights, testing outcomes, and optimization roadmaps to senior leadership.

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