
Search Engine Marketing Specialist
24 hours ago
We are seeking an experienced and dedicated SEO Specialist to lead and manage our search engine optimization initiatives.
The ideal candidate will have a strong understanding of SEO best practices, excellent analytical skills, and the ability to stay ahead of industry trends.
Key Responsibilities:
- Develop and execute effective SEO strategies to improve organic search rankings and drive traffic.
- Conduct comprehensive keyword research to identify growth opportunities.
- Perform technical SEO audits, implement on-page SEO optimization, and manage off-page strategies.
- Optimize website content, structure, and code to align with SEO best practices.
- Create SEO-friendly content guidelines and collaborate with content creators to ensure high-quality content production.
- Monitor and analyze performance metrics using tools like Google Analytics, Google Search Console, and SEO software (e.g., SEMrush, Ahrefs).
- Stay up to date with the latest SEO trends, algorithm changes, and industry news.
- Collaborate with developers, designers, and marketers to implement SEO initiatives effectively.
- Provide regular reports on SEO performance, including keyword rankings, organic traffic, and other key metrics.
- Continuously test and refine SEO strategies to maximize results and meet business objectives.
Qualifications:
- Proven experience as an SEO Specialist, with a track record of improving website rankings and traffic.
- Strong knowledge of SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.).
- Proficiency in technical SEO (site audits, HTML, URL structures, etc.).
- Experience with content management systems (CMS), such as WordPress.
- In-depth understanding of SEO algorithms, ranking factors, and web analytics.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent written and verbal communication skills.
- Ability to work independently and collaborate effectively in a team environment.
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