Paid Media Strategist

1 day ago

Islamabad, Islamabad, Pakistan beBeeGrowth Full time 9,000,000 - 12,000,000

Job Title: Senior Growth Specialist

Lead strategic, data-driven paid media campaigns across multiple platforms including Google Ads, Microsoft Ads, TikTok Ads, Meta Ads, and mobile advertising.

Oversee high-budget campaigns, drive scalable growth strategies, and mentor team members while leveraging advanced product analytics and marketing research insights.

Responsibilities:

  • Develop and execute comprehensive paid media strategies across multiple platforms.
  • Optimize campaign performance using data analysis, A/B testing, and actionable insights.
  • Design and implement rigorous tests for creatives, targeting, bidding, and campaign goals debugging.
  • Collaborate with cross-functional teams using research tools to align initiatives with growth objectives.
  • Mentor junior staff and manage stakeholder communications.
  • Integrate product analytics and ensure seamless tags/events tracking via Google Tag Manager.
  • Stay updated on industry trends, emerging ad formats, and integration best practices with various tools.

Requirements:

  • 4-6 years' experience in paid marketing managing large-scale campaigns.
  • Strong analytical skills with advanced proficiency in Excel/Google Sheets and SQL.
  • Excellent communication and team leadership abilities.
  • Strategic, detail-oriented, and proactive.

Preferred Qualifications:

  • Expertise in additional advertising platforms or analytics tools.
  • Advanced experience with A/B testing methodologies and comprehensive campaign debugging.

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