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Brand Strategist

2 weeks ago

Islamabad, Islamabad, Pakistan beBeeStrategist Full time 1,500,000 - 2,500,000
Job Title: Brand Strategist

The ideal candidate will assist in developing and executing digital marketing strategies, harnessing data-driven insights to optimize performance. They will manage, guide, and train digital marketers and other marketing professionals within the organization.

About the Role:
  • Create and execute strategic digital marketing plans to drive measurable growth.
  • Manage and train a team of digital marketers to ensure effective execution of marketing campaigns.
  • Analyze marketing data to evaluate campaign performance, identify opportunities for improvement, and inform future strategies.
  • Plan, manage, and optimize paid media campaigns to generate leads, drive traffic, and boost conversions.
Key Responsibilities:
  1. Lead the development of strategy for the brand and all campaigns, including annual brand marketing plans.
  2. Conduct in-depth market and brand analysis to understand business performance and enable the development of brand growth strategy.
  3. Utilize diverse information and data to develop recommendations for program/campaign development.
  4. Develop multiple possible campaign directions based on insights, data points, and alignment with organizational strategy.
Requirements:
  • Extensive knowledge of digital and online marketing services.
  • 5+ years of experience in a management role, digital marketing and data analytics.
  • Proficiency in tools like Google Analytics, Tableau, Power BI, SQL, and marketing platforms (Google Ads, Facebook Ads Manager).