
Amazon Marketing Specialist
21 hours ago
About the Role:
We are seeking a highly skilled and experienced Amazon marketing specialist to join our team at M&S Online. As an Amazon marketing specialist, you will be responsible for developing and managing effective Amazon PPC campaigns that drive relevant traffic to our product listings.
Key Responsibilities:
- Develop and manage Amazon PPC campaigns that achieve measurable results
- Conduct keyword research to build high-performing campaigns
- Create detailed performance reports to track campaign effectiveness
- Test and implement different ad formats and strategies to improve conversion rates
FBA Operations:
- Manage inventory levels in Amazon FBA to ensure products are in stock and available for Prime customers
- Set up and manage FBA shipments, including labeling and packaging requirements
- Work closely with the operations team to address any issues with shipping, receiving, or returns in FBA
- Ensure compliance with Amazon's FBA policies and best practices
FMB Strategies:
- Develop a comprehensive fulfillment strategy to maximize product availability while minimizing shipping and storage costs
- Analyze sales data to determine the optimal fulfillment model for various product categories
Data Analysis & Reporting:
- Create actionable insights from data to improve product visibility and sales performance
- Prepare weekly, monthly, and quarterly performance reports for upper management
Product Listing Optimization:
- Ensure product listings are fully optimized, including title, bullet points, description, and images
- Conduct regular audits of product listings to ensure they meet Amazon's standards and rank well in search results
Required Skills & Qualifications:
- Proven experience in managing Amazon PPC campaigns
- Expertise in FBA operations, inventory management, and fulfillment strategies
- Strong analytical skills with the ability to interpret large datasets
- Deep understanding of Amazon's algorithm, SEO, and A9 ranking factors
- Excellent communication and teamwork skills
Benefits:
We offer a competitive salary and benefits package, as well as opportunities for career growth and professional development.
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