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2 weeks ago
We are seeking an experienced Director of Marketing to lead our GTM strategy and manage our on-the-ground marketing team. As a key liaison between Marketing, Sales, and Product teams, this role requires strong leadership and collaboration skills.
Responsibilities:
- Develop and Execute Marketing Strategy: Lead the execution of Codup's GTM strategy, ensuring seamless coordination and data-driven decision-making.
- Build and Maintain Partnerships: Develop and maintain relationships with strategic partners, identifying and executing co-marketing opportunities to optimize ROI.
- Oversight of Events and Campaigns: Oversee the planning and execution of trade shows, conferences, and advisory dinners, ensuring full integration into broader marketing campaigns.
- Drive Data-Driven Marketing: Analyze campaign and partnership performance metrics to provide actionable insights for optimization and improve marketing ROI across channels.
- Cross-Functional Collaboration: Facilitate collaboration between marketing, sales, and product teams to align messaging, campaigns, and initiatives.
Requirements:
- 7+ Years of Marketing Experience: With at least 3 years in a leadership or director-level position.
- Proven Leadership Skills: Ability to lead and develop high-performing teams.
- Strong Analytical Skills: Experience in campaign performance tracking, CRM data, and marketing analytics tools.
- Strategic Partnership Expertise: Managing and optimizing partner relationships and co-marketing efforts.
- Exceptional Collaboration Skills: Cross-functional coordination skills, particularly with sales and product teams.
- Tech Proficiency: HubSpot, Google Analytics, and ABM platforms.
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