Senior Data Driven Campaign Strategist

2 weeks ago

Islamabad, Islamabad, Pakistan beBeeMarketing Full time

We're seeking a seasoned marketing professional to lead our data-driven campaign initiatives.

The ideal candidate will bring a data-centric approach to develop and execute impactful campaigns that leverage advanced methodologies.

This strategic role is critical for driving business objectives and fostering customer engagement through data-informed decisions.

  • Develop and execute data-driven marketing campaign strategies across various channels, ensuring alignment with customer insights and business goals
  • Collaborate with data teams to implement advanced analytical models that enhance targeted marketing efforts and optimize customer interactions
  • Manage all aspects of the campaign lifecycle, from strategic planning and creative development to execution, analysis, and reporting
  • Utilize data analytics tools to monitor campaign performance metrics, providing actionable recommendations for improvement and refinement of tactics
  • Foster collaboration between marketing, sales, and product teams to ensure cohesive and effective campaign execution
  • Mentor junior team members, promoting a culture of data literacy and continuous learning within the marketing team
Requirements:
  • Bachelor's degree in Data Science, Marketing, Statistics, or a related field; a Master's degree is preferred
  • 7+ years of experience in marketing campaign management with a strong focus on data science applications
  • Demonstrated success in developing and leading data-driven marketing campaigns that deliver measurable results
  • Strong analytical skills and proficiency in data visualization tools (e.g., Tableau, Power BI) and statistical software
  • Expertise in marketing automation platforms and CRM systems
  • Exceptional leadership and communication skills, with the ability to influence and collaborate across teams
  • Ability to think strategically while also being hands-on with campaign execution and analysis
  • Creative problem-solver with a results-oriented mindset and a passion for leveraging data to drive marketing success
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Information Technology

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