
Head of Marketing and Business Development
6 days ago
This is a senior leadership role that involves driving our marketing strategy and business development efforts.
The successful candidate will have a proven track record in marketing and business development, with expertise in areas such as SEO, Adwords (SEM), Social Media, Google Analytics, Data Analysis (SQL), and Web Development (WordPress, Magento).
In addition to marketing and business development expertise, the ideal candidate will have experience in project management, with a focus on B2B, E-commerce, web applications, interactive marketing, CMS, and other areas.
The role involves defining inside sales processes, identifying sales cycle benchmarks, developing sales promotion campaigns, and talking to potential clients about offered services.
Effective verbal and written communication skills in English are essential, as well as excellent sales and marketing skills. Proficiency in Microsoft Office is also required, along with the ability to present online remote demonstrations to US-based clients.
Must be able to manage outbound sales campaigns and a team of outbound sales executives. Experience with imaging software for screen capturing and basic designing is desired. General functional knowledge in customer relationship management and content management/writing for websites is also beneficial.
A strong understanding of IT solution sales, solution design, CxO level relationship, enterprise IT industry in-depth understanding, new business development, team management, product management, principal relationship, excellent presenter and communicator, business analyst, visionary leader is necessary for success in this role.
Key responsibilities include:
- Drive marketing strategy and business development efforts
- Conduct and oversee market research for product development
- Define inside sales processes and identify sales cycle benchmarks
- Develop sales promotion campaigns and collateral
- Talk to potential clients about offered services
- Create service delivery schedules and coordinate with implementation teams and clients
- Facilitate schedule revisions and ensure continuity of implementation roster
- Follow up with clients for overdue payments
We offer a dynamic work environment, competitive compensation package, and opportunities for professional growth and development.
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