Integrated Marketing Experience Director
6 days ago
We are seeking a highly skilled and experienced leader to head our integrated marketing experience team. As a key member of our organization, you will be responsible for leading our end-to-end media strategy, performance marketing, data-led consumer insights, and full-funnel campaign execution across upper, mid, and lower funnel channels.
Digital Performance & Growth Marketing- Lead the development and execution of digital performance marketing strategies across web and app products, focusing on user acquisition, retention, and ROI.
- Manage multi-platform campaigns using Google Ads, Meta, TikTok, programmatic DSPs, and affiliate networks.
- Optimize full-funnel performance metrics through audience targeting, creative testing, bidding strategies, and channel mix.
- Own the integrated digital media strategy across multiple platforms, aligned with business and product goals.
- Drive cross-channel media plans that balance performance, efficiency, and brand equity.
- Ensure agile budget allocation across paid channels based on campaign and market performance.
- Build and oversee data pipelines and reporting systems across platforms.
- Partner with analytics and data science teams to develop attribution models, conversion tracking, and audience segmentation.
- Translate user behavior and performance insights into optimization recommendations and growth strategies.
- Champion marketing technology adoption to automate campaign workflows, testing, and personalization.
- Work with internal product and data teams to integrate performance insights with CRM, lifecycle marketing, and in-app personalization.
- Scale Jazz proprietary AdTech as a performance solution for advertisers, support adoption among agency partners and brand advertisers.
- Lead performance reviews, contract negotiations, and innovation roadmaps with media agencies and global platforms.
- Ensure consistent execution quality and KPI delivery across external and internal partners.
- Manage and mentor a high-performing team of media and analytics professionals.
- Establish a performance culture rooted in experimentation, learning agility, and cross-functional collaboration.
- 7-10 years of experience in digital and performance marketing, preferably in high-growth digital-first industries.
- Proven ability to scale digital acquisition and retention through paid media and marketing automation.
- Deep knowledge of performance platforms, ad operations, and programmatic buying.
- Hands-on experience with attribution tools and analytics platforms.
- Strong stakeholder and agency management skills with experience overseeing large media budgets.
- Demonstrated analytical mindset with experience managing and optimizing toward commercial KPIs.
As one of the largest private sector organizations in Pakistan, we offer a competitive compensation package, opportunities for career growth and professional development, and a dynamic work environment that encourages creativity and innovation.
Why Join Us?We are committed to empowering millions of customers with the tools necessary to progress in an increasingly digital economy. If you share our vision and values, and are passionate about delivering exceptional results, we encourage you to apply for this exciting opportunity.
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