Digital Email Marketing Strategist

12 hours ago

Islamabad, Islamabad, Pakistan beBeeMarketing Full time
Job Title: Email Marketing Specialist

About the role:

The successful applicant will lead the email marketing team, overseeing a team of marketers and guiding them to achieve their goals.

This is an exciting opportunity for an experienced professional to make a significant impact on our business strategy.

We are looking for someone with excellent leadership skills, who can create engaging messaging, code and execute email campaigns, as well as manage a team to ensure successful delivery of our CRM marketing strategy.

Key Responsibilities:

  • Team Management: Oversee a team of email marketers, providing guidance, support, and performance feedback.
  • Lead Generation: Create and implement lead generation programs to increase the company's subscriber base.
  • Develop and Execute CRM Campaigns: Ensure Email and SMS marketing campaigns align with marketing strategy and business goals.
  • Campaign Analysis: Monitor and analyze the performance of email and SMS campaigns, using metrics such as open rates, click-through rates, and conversion rates to make data-driven improvements.
  • List Management: Manage and segment email lists to target specific audiences effectively.
  • Compliance: Ensure all email campaigns comply with industry regulations, including CAN-SPAM and CCPA.
  • Collaboration: Work closely with cross-functional teams, including designers, copywriters, and developers, to create cohesive and engaging email content.
  • Testing and Optimization: Conduct A/B testing and other optimization techniques to improve email and SMS performance.
  • Reporting: Generate and present detailed reports on email and SMS campaign performance to stakeholders.

Requirements:

  • Bachelor's degree in marketing, communications or a related field is preferred.
  • Minimum of 3 years in email and SMS marketing, with a strong background in HTML and CSS coding for emails.
  • Strong leadership skills & solid experience in managing and leading a team.
  • Strong analytical Skills and ability to analyze data and make informed decisions to optimize email campaigns.
  • Familiarity with email marketing platforms and tools.
  • Excellent written and verbal communication skills.
  • Strong attention to detail and the ability to manage multiple projects simultaneously.
  • Industry Knowledge: Up to date with the latest trends and best practices in CRM marketing.

Benefits:

  • Fuel Allowance
  • Medical Insurance
  • Free Lunch Facility (In-house)
  • GYM Passport (Panel Gym's Free of Cost)
  • Participatory Fund
  • Market Competitive Salary
  • Learning & Challenging Work Environment
  • Amazing Work Culture
  • Paid Time off
  • Group Life Insurance
  • Gratuity
  • Maternity Leaves and many more

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