Email Marketing Strategist

7 days ago

Islamabad, Islamabad, Pakistan beBeeEmailMarketing Full time

Your healthcare company is seeking a skilled Email Marketing Specialist to join their team.

As a key member of the marketing department, you will be responsible for developing and executing email marketing campaigns that drive customer engagement and revenue growth.

To succeed in this role, you will need to have a strong understanding of email marketing best practices, including segmentation, personalization, and metrics analysis.

You will work closely with the design and content teams to create visually appealing and compelling email content that aligns with the company's brand guidelines and marketing objectives. Your expertise will also help identify opportunities for cross-selling and upselling through targeted email strategies.

This is an excellent opportunity for a highly motivated and results-driven professional to take ownership of the company's email marketing strategy and make a significant impact on business outcomes.

Responsibilities:
  • Develop and execute email marketing campaigns aligned with company goals
  • Create engaging email content that drives conversions and enhances brand engagement
  • Segment and target audiences effectively to personalize messaging and maximize email performance
  • Monitor and analyze email performance metrics (open rates, CTR, conversion rates) to optimize future campaigns
  • Collaborate with design and content teams to ensure emails align with brand guidelines and marketing goals
  • Identify opportunities for cross-selling and upselling through targeted email strategies

Requirements:

  • Minimum 3+ years of experience in email marketing
  • Demonstrated success in managing high-performing email marketing campaigns
  • Strong copywriting skills with ability to craft engaging, persuasive content
  • Solid understanding of email marketing metrics, analytics, and best practices
  • Familiarity with email marketing platforms (e.g., MailChimp, Klaviyo, Customer.io, or HubSpot)
  • Experience with audience segmentation and marketing automation
  • Excellent analytical skills and data-driven decision-making capabilities

Benefits:

  • High visibility role with significant influence on the product vision and user experience
  • Competitive salary and benefits package
  • Professional growth and learning opportunities
  • Health and wellness initiatives to support your personal and professional development

About the Role:

The Email Marketing Specialist will be a key member of our marketing team, responsible for driving customer engagement and revenue growth through email marketing campaigns. The ideal candidate will have a strong understanding of email marketing best practices, including segmentation, personalization, and metrics analysis.

Job Type:

Full-time

Category:

Email Marketing Specialist

Level:

Mid-Senior level

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