
Digital Marketing Strategist
4 days ago
Job Title: Digital Marketing Strategist
About the Role:
We are seeking a highly skilled and experienced Search Engine Optimization (SEO) Specialist to join our marketing team. The ideal candidate will have a deep understanding of SEO strategies, tools, and practices to significantly improve our website's visibility on major search engines.
- Key Responsibilities:
- Conduct thorough keyword research to guide content teams in creating high-ranking content.
- Optimize website content, landing pages, and paid search copy to improve rankings and user experience.
- Develop and implement effective SEO strategies that align with our business objectives.
- Monitor daily performance metrics to understand SEO strategy performance.
- Collaborate with content and marketing teams to drive SEO in content creation and content programming.
- Stay updated with the latest SEO and digital marketing trends and changes.
- Analyze competitors' SEO strategies and adjust our approach accordingly.
- Manage and improve organic search engine performance and goal-setting based on click-through rates, traffic, and conversions.
- Perform ongoing keyword discovery, expansion, and optimization.
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Proven experience as an SEO Specialist or similar role.
- Experience with SEO reporting and web analytics tools (e.g., Google Analytics).
- Knowledge of ranking factors and search engine algorithms.
- Up-to-date with the latest trends and best practices in SEO and SEM.
- Excellent verbal and written communication skills.
- Ability to work within a team and independently.
- Strong organizational, time management, and analytical skills.
- Familiarity with content management systems (e.g., WordPress) and proficiency in HTML/CSS.
- Bachelor's degree in Marketing, Information Technology, or related field is a plus.
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