Drive Customer Acquisition and Growth as a Lead Generation and Marketing Expert

23 hours ago

Karachi, Sindh, Pakistan beBeeMarketing Full time
Lead Generation and Marketing Specialist

This is a fantastic opportunity to spearhead our lead generation efforts while managing the customer journey to optimize acquisition and retention.

  • We are seeking a skilled Lead Generation and Marketing Specialist to create and manage strategic sales funnels, develop engaging content, and execute campaigns across social media, Shopify, and WordPress platforms.
About the Role:
  • This role requires expertise in creating and managing strategic sales funnels, developing engaging content, and executing campaigns across social media, Shopify, and WordPress platforms.
  • The ideal candidate will focus on driving lead generation while contributing to SEO strategies and Meta Ads management as secondary functions.
Your Key Responsibilities Will Include:
  • Perform on-page SEO optimization for Shopify and WordPress sites, including meta tags, alt text, and site structure.
  • Create SEO-optimized content, including product descriptions, blogs, and landing pages that align with the brand voice and target audience.
  • Develop and execute lead generation strategies to drive high-quality leads into the sales funnel via Hubspot.
  • Create and manage targeted lead lists using tools like LinkedIn and Apollo.io.
  • Design and optimize sales funnels to nurture leads through various stages of the customer journey.
  • Manage and optimize Meta Ads campaigns (Facebook/Instagram) to support customer acquisition.
  • Plan, create, and schedule engaging content across platforms like Instagram, LinkedIn, and Facebook.
  • Design visuals and short videos/reels using tools like Canva or Adobe Creative Suite to enhance social media presence.
What We're Looking For:
  • 2+ years of experience in lead generation and digital marketing.
  • Proven expertise in building and managing sales funnels and customer journeys using tools such as Hubspot.
  • Proficiency in lead generation tools like Apollo.io or other platforms.
  • Experience in Meta Ads campaign management.
  • Hands-on experience with WordPress and Shopify.
  • Strong understanding of SEO strategy and execution.
  • Strong understanding of email marketing, retargeting, and CRM tools like Hubspot.
  • Detail-oriented with excellent analytical and problem-solving skills.
  • Strong social media management and basic design skills (e.g. Canva, Meta Planner).
  • Experience working in the food packaging or restaurant industry is a plus.
  • Excellent English communication skills.

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