
Ecommerce Paid Advertising Specialist
1 day ago
We are seeking a seasoned professional to lead our Google Ads strategy, execution, and optimization. This role is ideal for someone who is passionate about driving measurable results through paid advertising.
The ideal candidate will have a proven track record in eCommerce, funnel strategies, Shopping Ads, Search Ads, and lead generation.
Key Responsibilities- Develop and implement high-performing Google Ads campaigns across various verticals.
- Create and optimize sales funnels tailored to eCommerce and lead generation goals.
- Conduct keyword research, audience targeting, A/B testing, and bid strategy optimization.
- Track and analyze campaign performance, generating actionable insights and detailed reports.
- Manage Google Merchant Center and ensure proper product feed setup and optimization.
- Collaborate with marketing, design, and web teams to create landing pages that convert.
- Expertise in Google Shopping Ads, Search Ads, Display Network, and Remarketing.
- Strong understanding of eCommerce platforms (e.g., Shopify, WooCommerce, Magento).
- Experience in building and optimizing lead generation funnels.
- Proficiency in Google Analytics, Google Tag Manager, and Conversion Tracking setup.
- Ability to work independently, manage multiple projects, and meet deadlines.
- Strong portfolio showcasing successful campaigns and quantifiable results.
- Google Ads Certification(s)
- Experience with other platforms like Meta Ads, TikTok Ads
- Familiarity with CRO tools like Hotjar, Crazy Egg, or similar
- Agency experience
- Full-time employment opportunity.
- Lahore-based position.
- Industry: Advertising Services.
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