Digital Marketing Lead

6 days ago

Islamabad, Islamabad, Pakistan beBeeSearchEngineMarketing Full time 60,000 - 120,000
Senior Marketing Executive

The role of the Senior Marketing Executive involves leading and managing Search Engine Marketing (SEM) campaigns to achieve client sales goals.

Key Responsibilities:

  1. Conduct thorough keyword research to identify high-potential keywords for various niches.
  2. Design and implement effective SEM campaigns tailored to clients' sales funnels.
  3. Rapidly test campaign variations to identify top-performing strategies at minimal ad spend.
  4. Set up and manage advanced tracking capabilities using Google Analytics, Tag Manager, Ahrefs, SEMrush, and other tools.
  5. Monitor key metrics and analyze campaign performance to provide actionable insights.

Qualifications:

  • Bachelor's degree in marketing, business, or a related field (or equivalent experience).
  • At least 2 years of experience after completion of undergraduate degree running SEM campaigns in the United States in a professional setting.
  • Proven track record of managing successful SEM campaigns across various niches.

Benefits:

This role offers the opportunity to work with a variety of clients and develop expertise in SEM marketing. The ideal candidate will be highly motivated, results-driven, and able to work effectively in a fast-paced environment.

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